Actually this blog created because I would to share the tips and also the promotion strategy in business. In this post, I just want to say hello to my all family, friends, and always support my jobs.
A lot business are growth, but they are don't know how to promote them selves and also in their business.
Promotion is one of the key elements of the marketing mix, and
deals with any one or two-way communication that takes place with the
consumer. This article concentrates is a high level introduction to
developing a promotional strategy for your business focusing on
advertising and other 'pull' tactics.
A lot business are growth, but they are don't know how to promote them selves and also in their business.
Promotion & Advertising Strategy
Methods of marketing communications
Advertising is just one element of the marketing communication arsenal, which can be divided into the following areas:Advertising – a mass media approach to promotion
- Outdoor
- Business directories
- Magazines / newspapers
- TV / cinema
- Radio
- Newsagent windows
Sales promotion - price / money related communications
- Coupons
- Discounts
- Competitions
- Loyalty incentives
Public relations - using the press to your advantage
- Press launches
- PR events
- Press releases
Personal selling – one to one communication with a potential buyer
- Salesmen
- Experiential marketing
- Dealer or showroom sales activities
- Exhibitions
- Trade shows
Direct marketing - taking the message directly to the consumer
- Mail order catalogues
- Bulk mail
- Personalised letters
- Telemarketing
- Point of sale displays
- Packaging design
Digital marketing – new channels are emerging constantly
- Company websites
- Social media applications such as Facebook or Twitter
- Blogging
- Mobile phone promotions using technology such as bluetooth
- YouTube
- E-commerce
